Projects — Becca Heywood Portfolio

The Client

Bistro Franc brings a sunny slice of the French Riviera right to the (admittedly a bit greyer!) Liverpool. They wanted to expand their reach by shifting their branding from strictly "French" to a broader "Mediterranean" vibe.

The Concept

To pull it off, I paired vintage style photography with a deep, dreamy blue palette. I gave them a fresh, whimsical update using looping fonts, soft rounded shapes, and a cheeky snail motif hidden in the typography.

A chic, playful identity that hits the perfect sweet spot between traditional French roots and a relaxed Mediterranean soul.

The Client

Mustard Seed is a Merseyside-based landscaping and construction company that grew from a one-person project into an award-winning team with talent well beyond their years. Their reputation had flourished quickly, but their branding had not quite kept pace.

The Concept

I set out to cultivate a more mature visual identity that reflected both sides of the business: their professional expertise and their horticultural roots. Themes of growth, care and craftsmanship were woven throughout the identity, creating something that felt considered, contemporary and naturally theirs.

The Result

With a revitalised logo, a contemporary colour palette and a modern type system, Mustard Seed finally had an identity that matched the quality and ambition of their work. The result is a flexible brand that communicates who they are without needing to say too much.

The Brief

Food markets usually run the old-fashioned way—mostly through word of mouth. Industry insider Matt McCabe saw a chance to modernize the whole process and created SUBU Connect, a platform designed to bridge that gap. To launch the brand in Ireland and Dubai, he needed a quick, clear explainer animation to show potential clients exactly how it worked.

Check out the full video to see how this amazing platform launched to secure, simplify, and streamline connections across the global food market.

The Client

Selkie is an amazing one-man tour company based out of Oban, running legendary tours across Scotland. By exploring both land and sea, he creates unforgettable journeys that leave travelers with a lifetime of epic memories!

The Concept

A Selkie is a mythical creature that transforms from a seal in the ocean to a human on land (exactly like how this tour goes from land to sea!) To bring this folklore into the visual identity, the 'K' is shaped like a seal's tail.

To bring the physical tour experience into the brand identity, I designed a framing system based on the windows of Scottish coastal buildings and boats. This system mimics the physical views guests see on their travels, creating a window into their journey!

The Result

A playful, distinctive coastal identity that captures the character and humble charm of a one-man tour operation.

This lens takes inspiration from Guernsey’s iconic towers and their distinctive loophole windows, reworking a piece of local history into something bold, graphic and full of energy.

Designed for a Wetherspoons collaboration, this lens is inspired by a traditional English nursery rhyme. I gave it a lovely, painterly feel to really nail that elegant, classical vibe.

Another Wetherspoons collaboration, created for a women-only brewing category. Packed with attitude, punk energy and a rebellious edge, this lens was made to feel loud, bold and unapologetic.