Selkie is an amazing one-man tour company based out of Oban, running legendary tours across Scotland. By exploring both land and sea, he creates unforgettable journeys that leave travelers with a lifetime of epic memories!
The Concept
A Selkie is a mythical creature that transforms from a seal in the ocean to a human on land (exactly like how this tour goes from land to sea!) To bring this folklore into the visual identity, the 'K' is shaped like a seal's tail.
To bring the physical tour experience into the brand identity, I designed a framing system based on the windows of Scottish coastal buildings and boats. This system mimics the physical views guests see on their travels, creating a window into their journey!
The Result
A playful, distinctive coastal identity that captures the character and humble charm of a one-man tour operation.